With new mediums of advertising being
created every day, marketing teams are channelizing their efforts to new and
innovative ways of advertising that brings them closer to their audiences.
Traditional means of advertising using signs have been very popular and effective,
however advertisers today are moving away from as they are causing pollution
and harming the surrounding. Hence, with the lesser use of advertisements, we
can also see a surge for eco-friendly promotional materials.
Dublin, the capital of Ireland, has gauged
this situation beforehand and many of the companies who were earlier producing
synthetic signage are now moving towards planet friendly displays, mainly
consisting of canvas, cotton and bamboo. Canvas especially has turned out to be
one of the preferred medium of outdoor advertising and the canvas prints Dublin creates are used both by small and big
businesses to advertise their offerings.
There are many reasons why this material
has become the preferred medium by which advertisers like to promote their
offerings. Firstly, the material itself is very durable and strong. It is also
cheaper than synthetic materials and easily available. Canvas has always been
regarded as a tough material and when colors are printed on it, it does not
blot at all. Hence high quality prints can easily be achieved through canvas.
Not only are canvas prints used in advertising, they also are used for
decorative purposes in homes and offices. Canvas is also used for painting by
many of Dublin artists and there are also several factories where one can
obtain high quality of prints on canvas.
The industry behind canvas printing Dublin has also improved and now provides display
materials that give tough competition to other synthetics polymers, PVC,
etc. Not only are these companies
producing many varieties of prints on canvas in various dimensions, they have
also started to do many customizations on the material itself to make it more
suitable to certain types to advertisements. For example, they are made with
different thicknesses according to the place of promotion, can be made water
and fire-resistant, can be imparted with the sheen seen on vinyl prints and can
be also mixed with other materials.
Thus placards and hoardings are also being
made from canvas today and provide some unique advantages. As a result of the
low costs of canvas, businesses needing low-cost advertisements use this
material extensively. Also, when displayed on canvas, ads look livelier and it
also creates awareness about the environment in the minds of viewers. Thus,
companies advertising with canvas prints also create a good impression in
viewers.